
OPPORTUNITY
Agents from BENSON AND MANGOLD REAL ESTATE saw the opportunity to interact with a greater number of potential clients and increase their exposure by growing their social media following and digital engagement.

THE PLAN
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Enable agents to stream their social media feeds directly onto the front page of local newspapers in their markets.
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Allow readers to click posts and follow agents directly from the newspaper homepage.
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Provide comprehensive reporting for lessons learned and optimization of future posts for increased performance.



THE RESULTS
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An average reach of 100,000+ unique visitors from local markets every month.
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An average of 75,000+ monthly post impressions highlighting open houses, new properties, and agent activity.
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Increased Social engagement and awareness on Facebook, Instagram, Twitter, and other social media platforms.
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Rich Video and image posts presented as valuable local news and content for readers to enjoy and engage with.
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Monthly performance Reports, including top performing post, likes, follows, and total unique and post impressions.