OPPORTUNITY

WOUNDED WARRIOR FAMILY SUPPORT saw the opportunity to increase awareness about their cause and drive donations during the holiday season by telling the story of the servicemen and woman that they serve to a highly targeted audience in the mid-atlantic region.

THE PLAN

  • Produce inspiring creative that highlights real examples of families served and that drives people to get involved.

  • Deliver email messaging during peak giving days to highly targeted military and government personnel in specific geographic areas in Washington D.C., Maryland, and Virginia.

  • Track campaign performance with particular focus on device and browser performance for lessons learned and future campaign optimization. 

RESULTS

  • A record number of engagements from military personnel and federal employees during a Transparent digital campaign.  

  • Over 250,000 quality emails delivered to geographically, demographically, and contextually unique target segments. 

  • Custom built, high quality HTML creative telling their story to their ideal audience through desktop, mobile and tablet interactions.

  • Engagement Optimization based upon university, suburban, and urban areas.

NXC Media

29088 Airpark Drive

Easton, Maryland 21601

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Contact Us

(410) 690-4301

info@nxcmedia.com

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