OPPORTUNITY

GEORGE WASHINGTON UNIVERSITY saw the opportunity to grow enrollment in their Police and Security Studies Bachelor Degree Program by appealing to active military personnel and recently retired veterans in the Washington D.C. metropolitan area.

THE PLAN

  • Develop powerful animated and video creative that inspires and drives the target audience to action.

  • Deliver unique messaging to highly targeted military and government personnel in specific geographic areas in Washington D.C., Maryland, and Virginia.

  • Optimize targeting and creative to increase engagement and drive a greater audience into an action based funnel.

RESULTS

  • A record number of engagements from military personnel and federal employees during a Transparent multi-month digital campaign.  

  • Over 1,500,000 quality impressions delivered to geographically, demographically, and contextually unique target segments. 

  • Rich Html5 creative delivered across desktop, tablet, and mobile during specific peak scheduling.

  • Engagement Optimization based upon university, suburban, and urban areas.

NXC Media

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Easton, Maryland 21601

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(410) 690-4301

info@nxcmedia.com

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