OPPORTUNITY

MANNY AND OLGA'S PIZZA saw the opportunity to increase business by offering specials to students at colleges and universities near their locations in the Washington DC market during peak lunch and dinner hours.

THE PLAN

  • Develop unique animated messages that offer "University Specials" and drive traffic to the nearest restaurant location.

  • Customize each message to the specific university being targeted and to optimal ordering times.

  • Target mobile phone users located on and within one mile of campuses only during peak lunch and dinner hours.

  • Optimize targeting and creative to increase engagement and drive a greater audience into an action based funnel.

RESULTS

  • Over 1,400 unique users driven to the local restaurant's menu and online ordering portal.

  • Over 160,000 quality impressions delivered to geographically, demographically, and contextually unique target segments. 

  • Custom scroll messaging created Urgency and highlighted each university or college by name including campus delivery options.  

  • An Optimized ad delivery schedule based upon performance increased engagement and enabled tracking at each restaurant location. 

NXC Media

29088 Airpark Drive

Easton, Maryland 21601

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Contact Us

(410) 690-4301

info@nxcmedia.com

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