THE PLAN

  • Develop unique animated messages that offer "University Specials" and drive traffic to the nearest restaurant location.

  • Customize each message to the specific university being targeted and to optimal ordering times.

  • Target mobile phone users located on and within one mile of campuses only during peak lunch and dinner hours.

  • Optimize targeting and creative to increase engagement and drive a greater audience into an action based funnel.

RESULTS

  • Over 1,400 unique users driven to the local restaurant's menu and online ordering portal.

  • Over 160,000 quality impressions delivered to geographically, demographically, and contextually unique target segments. 

  • Custom scroll messaging created Urgency and highlighted each university or college by name including campus delivery options.  

  • An Optimized ad delivery schedule based upon performance increased engagement and enabled tracking at each restaurant location. 

NXC Media

29088 Airpark Drive

Easton, Maryland 21601

© 2017 NXC Media. All Rights Reserved

Contact Us

(410) 690-4301

info@nxcmedia.com

  • White Twitter Icon
  • White Instagram Icon
  • White Facebook Icon